HOW IT ALL BEGAN
A story of legacy, love, and self-celebration
"My love for jewelry started when I inherited my grandmother’s ring, when I was 12. The moment I slid that ring onto my finger, I was overwhelmed with emotion. I could smell her perfume, hear her laughter. That day, I realised that jewelry is, above all a story of legacy.
Every piece of jewelry tells a tale, bringing to life moments, sensations, and emotions. When someone compliments me for the jewelry I wear, I love sharing the story behind it. My jewelry is part of who I am: it gives me confidence, reminds me of my identity and why I do what I do.
When we were searching for an engagement ring with Sam, the idea of founding a jewelry house became clear to me. Because no matter where we looked, we struggled to find the perfect piece, one that was elegant, bold, and truly represented our unique story. We felt like we had to compromise between our values and aspirations.
In the end, I created my own engagement ring. With Loyal.e Paris, I turned a dream into reality.
The jewels I wear mark my life’s important milestones and cherished memories. I want every woman to celebrate and mark life’s milestones with jewelry of character - a treasure crafted with soul, ethics, and passion."
Maïssa, founder of Loyal.e Paris