Bracelet jonc en or recyclé 18k fabriqué à la main en France avec diamant de laboratoire éthique
Bracelet jonc en or recyclé 18k fabriqué à la main en France avec diamant de laboratoire éthique

Our commitments

Our commitments

portrait créatrice et fondatrice Maissa Zard de la maison de joaillerie loyale paris desktop
portrait créatrice et fondatrice Maissa Zard de la maison de joaillerie loyale paris desktop

A word from Maïssa


“Growing up between the Mediterranean Sea and the mountains, I spent my
childhood very close to nature. Today still, when I need to reconnect with
myself, it’s where I go. As I grew older, I realised my country’s development was taking a toll on its natural environment. The impact of our consumption habits became clear in the landscapes, the air, the water, and in all life itself.

When I founded Loyal.e, it was essential for me to stay true to my values and create a positive impact beyond designing jewelry. We redesigned our entire value chain. We stand against gold and diamond mining. This allows us to preserve our planet’s resources and to ensure the best working conditions for every person involved in bringing our pieces to life.

Whether it’s in the designs of our creations, the materials we use, or our craft, living up to our commitments is the result of continuous efforts and innovation. It is not about following the times, it is about leading on the road ahead.”

Maïssa, Founder of Loyal.e Paris

Our certifications


Our certifications reflect our commitment to a transparent, responsible, and human approach to jewelry.

Every action matters, and our pursuit of excellence and continuous improvement is a promise we proudly uphold.

  • nos engagements nos certifications des diamants certifies durables scs global maison joaillerie loyale paris

    Sustainably Certified Diamonds (SCS Global)


    Our diamonds, certified sustainable by SCS Global, are exclusively lab-grown, using renewable energy. This certification guarantees a net-zero carbon footprint, adherence to the most stringent environmental and social standards, and a complete traceability for every diamond.


    Our certified diamonds

  • nos engagements et os certifications bcorp or fondu recycle 18k maison de joaillerie loyale paris mobile

    18k recycled gold, RJC-COC certified


    Our 18K gold is entirely recycled and certified by the Responsible Jewelry Council – Chain of Custody (RJC-CoC). This certification ensures that our recycled gold meets the highest ethical standards, including full traceability throughout the supply chain.

  • bague atelier perpetuelle or jaune recycle la vision de la maison de joaillerie loyale paris desktop

    "Joaillerie de France" & "Entreprise du Patrimoine Vivant"


    The “Joaillerie de France” label means that our jewelry is entirely crafted in artisanal workshops in France. As “Entreprise du Patrimoine Vivant”, our ateliers uphold the traditions of French craftsmanship, a vital part of French cultural heritage. Our artisans are committed to passing on their expertise to future generations.

    Our savoir-faire

  • certification bcorp entreprise certifiée b corp maison de joaillerie loyale paris

    B Corp Certified Company


    As a B Corp, Loyal.e Paris is part of an international network of organisations that believe that a different business model is not only possible, but necessary. We share a collective vision of an inclusive, equitable, and regenerative economy. As a B Corp company, we are legally committed to bringing benefit to our entire ecosystem.

  • nos engagements packaging recycle recyclable sans plastique maison joaillerie loyale paris mobile

    FSC-recycled, recyclable, and plastic-free packaging


    Because every detail matters, we have reimagined traditional packaging, eliminating excess to create a single, refined case. Made from FSC-recycled and recyclable cardboard, our packaging is entirely plastic-free. This smart and minimalistic design highlights and matches the elegance of the jewelry housed within it.

  • nos engagements et nos certifications bcorp certificat blockchain maison de joaillerie loyale paris

    Blockchain traceability


    Every piece of jewelry is individually numbered and is delivered with a unique blockchain certificate of authenticity.

    We use an energy-efficient blockchain tracking technology, for complete traceability and transparency.

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nos engagements certification bcorp entreprise certifiée b corp maison de joaillerie loyale paris

Proud to be certified B CORP


Loyal.e was born from a passion and the awareness that, as a potential
customer, I couldn’t find what I was looking for in jewelry: an alternative to
mining that is aligned with my aesthetic tastes.

This certification recognizes and encourages our deep commitment to creating a positive impact that goes beyond crafting jewelry. It’s a rigorous standard, and I’m immensely grateful to the people who have supported us along the way.

We fought a long way together in order to be where we are today, driven by the belief that beauty also lies in the choices we make as a company. We are proud to be able to contribute in our own way. The journey has just begun!”

Maïssa, Founder of Loyal.e Paris

Partnerships


For together we can amplify our impact, we have teamed up with dedicated organizations, weaving our shared values to bring meaningful initiatives to life.

  • nos_engagements_nos_partenariats_maison_joaillerie_loyale_paris_Planete

    Planète Urgence: a tree planted for every jewelry piece


    The mining industry is one of many causes of deforestation, threatening the fragile balance of our ecosystems. Faced with this global threat, it’s time to rethink our ways of being, together. We are proud to support the reforestation program of our partner Planète Urgence, a registered non-profit. For each Loyal.e piece of jewelry, a tree is planted.

  • Nos engagements nos partenariats maison joaillerie loyale paris Vivre comme avant Nos engagements nos partenariats maison joaillerie loyale paris Vivre comme avant

    Vivre Comme Avant: Empowering Women


    At Loyal.e Paris, we would like to celebrate and stand by women. By partnering with Vivre Comme Avant, we can engage our community, raise awareness, and support women affected by breast cancer.

    Vivre comme Avant, an association recognized as being of public interest, has the mission of offering women treated for breast cancer personalised support from volunteers who have gone through the same battle.

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LOYAL.E to our Planet


Caring for our planet is an act of love, for ourselves and everything we hold dear.
Aware of the finite nature of Earth’s resources, we have chosen to exclude mining from our practices.

Our jewelry unites two precious materials. We exclusively use recycled 18k RJC-CoC certified gold and the finest quality of lab grown diamonds. By choosing these materials, we stand against the working conditions and environmental impact of gold and diamond mining.

diamant de synthèse éthique atelier maison de joaillerie loyale paris

Our Lab-Grown Diamonds


A lab-grown diamond is simply a diamond.

In nature, diamonds form under specific conditions of extreme heat and pressure, found 150 to 250 km beneath the Earth's surface. Today, climate-neutral laboratories use cutting-edge technology to recreate these same conditions. From a carbon seed, a diamond grows just as it does in nature.

Lab-grown diamonds share the same composition, structure, chemical, physical, and optical properties as mined diamonds. The only difference lies in their human and environmental impact. For example, extracting just one carat of mined diamond displaces over 250 tons of earth! In contrast, lab-grown diamonds require seven times less water and emit twenty times less CO₂. In addition, all Loyal.e diamonds are certified climate-neutral.

Learn more about lab-grown diamonds

nos engagements et nos certifications bcorp or recycle 18k maison de joaillerie loyale paris
nos engagements et nos certifications bcorp or recycle 18k maison de joaillerie loyale paris

Our Recycled 18K Gold


Extracting gold from a mine generates two tons of waste for every gram of gold. Recycling gold gives new life to this precious metal, and the good news is that it can be done infinitely!

The gold in our jewelry comes from old jewelry and electronic waste. We exclusively use 18K gold, the finest alloy used in fine jewelry.

Learn more about recycled 18k gold

LOYAL.E TO YOU


Loyal.e Paris is dedicated to creating without making any compromise.

Our jewelry honors its traditions while addressing the challenges of tomorrow.
Entirely handcrafted in France, our pieces combine artisanal expertise with
innovative, transparent, and ethical practices. Every moment spent creating
each piece ensures its timeless value and flawless finish.

By choosing Loyal.e Paris, you are choosing a sustainable fine jewelry piece at a fair price, but above all, a piece that’s uniquely meaningful.

We believe in a luxury that places humanity at its heart. One that is warm,
refined, free from conventions, celebrating connection and self-expression. As every individual is unique, so too is every Loyal.e experience. Don’t hesitate to contact us or visit our Parisian boutique, to share your vision for your piece. Our designer is here to help you find -or even create- the jewel that best tells your story.