Diamond is without a doubt the most famous precious stone. The most mysterious too. Of incomparable brilliance, it reflects and refracts light like no other. A flawless diamond, perfectly cut, casts tiny rainbows in a breathtaking show of sparkle and contrast. The hardest mineral on Earth, it doesn’t get scratched, making it the perfect partner in your everyday life.

Choosing your diamond is a moment you will remember for the rest of your life. Finding the one-of-a-kind stone that will reflect your individuality can be a difficult task.

What is the value of a diamond? How to assess the quality of a diamond? What mistakes to avoid when choosing a diamond? All that and more in our guide to help you navigate the mysteries of diamonds. Forever starts now!

Before diving in the quality of a diamond, let’s take a look at the different shapes a stone can take.

A Story of Legacy, Love, and Self-Celebration

Every piece of jewelry tells a tale, bringing to life moments, sensations, and emotions. When someone compliments me for the jewelry I wear, I love sharing the story behind it. My jewelry is part of who I am: it gives me confidence, reminds me of my identity and why I do what I do.

When we were searching for an engagement ring with Sam, the idea of founding a jewelry house became clear to me. Because no matter where we looked, we struggled to find the perfect piece, one that was elegant, bold, and truly represented our unique story. We felt like we had to compromise between our values and aspirations. In the end, I created my own engagement ring.

“Growing up between the Mediterranean Sea and the mountains, I spent my childhood very close to nature. Today still, when I need to reconnect with myself, it’s where I go. As I grew older, I realised my country’s development was taking a toll on its natural environment. The impact of our consumption habits became clear in the landscapes, the air, the water, and in all living things.

When I founded Loyal.e, it was essential for me to stay true to my values and create a positive impact beyond designing jewelry. Rethinking our entire value chain (rejecting mining for example) allows us to preserve the planet’s resources and to ensure the best working conditions for everyone involved in bringing our pieces to life.

Whether it’s in the designs of our creations, the materials we use, or our craft, living up to our commitments is the result of continuous effort, research, innovation, and self-reflection. It’s not enough to keep up with the times, we can shape them!”

Maïssa, founder of Loyal.e Paris