Maïssa’s word: Glamour

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The special exciting and attractive quality of a person, place or activity. A quality of someone or something that causes excitement and admiration because of its style or attractive appearance. 
Cambridge Dictionary

maissa word glamour loyal.e paris ethical jewelry

An open letter from Maïssa, Loyal.e Founder & Designer.

« Glamour » is a word I particularly fancy. A word I would like to modernise.

When I was little, I used to look at my mother and her friends get ready to go out, adorned with their most dazzling pieces of jewelry. I was bewildered by the confidence, charm and elegance they exuded. Growing up, I, too, started to dress up in a “glamorous” style. But over time, this concept appeared to me more like a state of mind, rather than a state of being.

I also realised certain misogynistic clichés were devaluating the notion of glamour. Glamour is too often still associated with a certain stereotyped femininity, abiding by society’s stringent beauty standards, depicting a definite sexual fantasy.

The glamour state of mind is a beautiful one. I wish to liberate it from those outdated conventions.

For me, glamour lies in each and every one of us. To express it, no need to look a certain dictated way. It is a unique charisma, a statement of our self-confidence and self-expression.

Glamour lies in your individuality. It is up to you to let it shine!

With love,