Our Commitments

“Today, having responsible practices is not only obvious, it’s a constant effort. We have a duty of transparency and traceability towards our clients, essential to our relationship, one of trust and transparency. And it all starts with the choice of our raw materials.”

Maïssa, founder of Loyal.e Paris



Our jewelry unites two precious materials. We exclusively use recycled 18k RJC-CoC¹ certified gold and the finest quality² of lab grown diamonds.
By choosing these materials, we stand against the working conditions and environmental impact of gold and diamond mining.

Gold mining generates 2 tonnes of waste for every gram of gold mined.
The good news is that gold is a precious metal which is infinitely recyclable! Gold recycling is an ethical and environmentally conscious way to give new life to this precious and finite metal.

Compared to a mined diamond of the same quality, a lab grown diamond requires seven times less water and produces twenty times less CO2.
Furthermore, all our diamonds are certified climate neutral.

This helps to preserve the beauty and finite resources of our planet, for all its inhabitants.

(1) Responsible Jewelry Council – Chain of Custody: a unique certification that guarantees all our jewelry is crafted in recycled gold produced to stringent ethical standards and fully traceable.

(2) Selection criteria (4Cs scale):
Colour: D, E, F (colourless)
Clarity: IF, VVS, VS
Cut: Ideal, Excellent
All pieces of jewelry made with diamonds of 0.5 carat or above are delivered with an IGI certificate.

Learn more about our certified diamonds

Responsible packaging

Because it’s all in the details. Our Maison reinvents presentation to eliminate unnecessary packaging.
Your pieces are presented and shipped in gorgeous cases that keep them safe and protected, while also protecting our planet and its resources.
We rethought our cutting-edge case design from the ground up, leaving only the bare minimum, to keep your jewelry safe without compromising on protection.

We designed packaging that requires only a single case. The shell is plastic-free, made with FSC-certified recyclable paperboard. This smart, stripped-down packaging is designed to match the elegance and refinement of the jewelry housed within it.

It is made to be kept and reused.

Blockchain traceability

Every piece of jewelry is individually numbered and is delivered with a unique blockchain certificate of authenticity.

We use an energy-efficient blockchain tracking technology, for complete traceability and transparency.

Safeguarding craftsmanship excellence

At Loyal.e, every creation is hand-made in our atelier in France, safeguarding French craftsmanship excellence.

France is worldly famous for its fine jewelry savoir-faire. Today, very few jewelry houses, even of French origin, have maintained their manufacture in France, because of the cost that this represents. Only the most acknowledged fine jewelry Houses have maintained artisanal production in France.

To choose French handmade jewelry is a guarantee of quality. Our talented artisans craft your piece by hand, in France, in the tradition of excellence of the finest French craftsmanship. Each creation is expertly crafted in every detail, uniquely for you.

Learn more about our savoir-faire

One tree planted for each Loyal.e piece of jewelry

The mining industry is one of many causes of deforestation, threatening the fragile balance of our ecosystems.
Faced with this global threat, it’s time to rethink our ways of being, together.
We are proud to support the reforestation program of our partner Planète Urgence, a registered non-profit.

For each Loyal.e piece of jewelry, a tree is planted.

Loyal.e Paris B Corp

B Corp certified!

B Corp certified!

As a B Corp, Loyal.e Paris is part of a global movement actively fighting for a more inclusive, equitable and regenerative economy.

“Loyal.e was born out of a love story, a passion and the awareness that, as a potential client, I couldn’t find what I desired amongst existing jewelry brands: an alternative to mining that matched my aesthetic taste. 

The B Corp certification recognises and encourages our deep commitment to having a positive impact, beyond jewelry making.

I am grateful to all the people who believed in us, supported us and continue to do so. 

It’s a demanding label to obtain and we fought a long way together in order to be where we are today.

The support we’ve received is simply beautiful. I can’t think of a better word.
We believe that beauty also lies in the choices we make as a company and we are proud to be able to contribute in our own way.

And it’s, I hope, only the beginning.”

Maïssa, founder of Loyal.e Paris


Audacious designs, environmentally conscious materials, and exquisite craftsmanship.


We wish to offer an exceptional experience to assist you in all your jewelry aspirations.


We offer free secure shipping around the world. Returns within the EU are offered.

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We work exclusively with certified 18k recycled gold and climate-neutral lab grown diamonds.

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Meet our jewelry experts and find the perfect Loyal.e jewel.

The Boutique


Let's make your dreams come true.
Choose your diamond, add an engraving, design your jewel. Personalise your Loyal.e creation and make it your own!

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