Our Vision

“With Loyal.e, I aspire to have an impact beyond the jewelry industry, which explains the name of our brand.

Why LOYAL.E? To mark on the one hand my loyalty to my principles, and on the other hand to our planet.”

Maïssa, founder of Loyal.e Paris


We are committed to a new luxury – authentic, responsible, and liberated from conventions.

Each diamond is a unique reflection of your heart, your desires, your ambitions.
Whether to celebrate love, adventure, challenge, or triumph, your Loyal.e jewelry is a gift to those you love, or above all, a gift to yourself.

Our Maison creates gender-free fine jewelry collections that rewrite the rules.
Our statement pieces reflect what we stand for: women empowerment, love beyond boundaries, self-expression beyond conventions.

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Our practices are founded in an uncompromising alliance of elegance and ethics.

Each jewel is meticulously handcrafted in our French atelier, uniquely for you.
Our lab grown diamonds are climate-neutral, cradled in recycled 18k gold.

We ally the finest traditions of French craftsmanship with conscious and transparent practices to protect our planet’s precious resources.

It is not about following the times, it is about leading on the road ahead.

Learn more about our commitments

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Loyal.e Paris B Corp

B Corp certified!

As a B Corp, we are part of a global movement actively fighting for a more inclusive, equitable and regenerative economy.

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Whether you have a minimalist, classic or avant-garde style, whether you wear your jewelry as a centrepiece or a subtle wink, our fine jewelry reveals your inner elegance.

Loyal.e celebrates your uniqueness: each jewel is unique, handmade on demand in our French atelier.

Our recycled gold embraces our unique lab grown diamonds, the driving force of our creations. Their radiant light emerges from our jewelry.

A blend of angles and curves, structured and bold.
Finely chiselled, our timeless designs marry your skin to embrace your individuality.

Loyal.e fine jewelry perfectly embodies a style of edge and timeless elegance.
You are at the heart of the balance between grace and power.

Discover our fine jewelry


My ambition with Loyal.e is to liberate the diamond from conventions, and be done with the notion that a diamond is always given to a woman by a man.
Diamonds are the perfect expression of the forces that drive us: passion, liberation, and love in all its forms.

I have always been passionate about jewelry, and I sometimes felt that I had to make a compromise between what fascinated me and my values.

In response to an opaque jewelry industry and a distant traditional luxury, I founded Loyal.e to offer a new luxury – authentic, responsible, but also warmer and more inclusive.

Loyal.e stands out for its transgressive beauty, playful elegance and creative freedom.

A beautiful piece of jewelry is the one that expresses your individuality and makes you radiate self-confidence.

I founded Loyal.e to unite beauty and ethics, in the belief that contemporary elegance should never be a compromise.

Maïssa, Loyal.e Paris Founder


Audacious designs, environmentally conscious materials, and exquisite craftsmanship.


We wish to offer an exceptional experience to assist you in all your jewelry aspirations.


We offer free secure shipping around the world. Returns within the EU are offered.

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We work exclusively with certified 18k recycled gold and climate-neutral lab grown diamonds.

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Meet our jewelry experts and find the perfect Loyal.e jewel.

The Boutique


Let's make your dreams come true.
Choose your diamond, add an engraving, design your jewel. Personalise your Loyal.e creation and make it your own!

Contact us